Strengthening Bacolod City’s culture to boost tourism
As tourism is becoming one of the fastest growing industries worldwide, 500 travel operators, events organizers, and stakeholders in the tourism industry came together in a three-day MICECON Conference at the SMX Convention Center, Bacolod City.
The conference was full of edifying thoughts about tourism and travel in today’s era. Tourism Promotions Board (TPB) Chief Operating Officer Marie Venus Tan, the event’s featured speaker, mentioned that while other tourist destinations have the hardware to keep their tourism grow, the Philippines has the “heartware” to support and encourage tourist arrivals through the meetings, incentive travel, conventions and exhibitions/events (MICE) industry. She added that the Philippines should start focusing on its culture, which is its strength, in order to increase tourists’ arrivals.
She further stated that tourism is one of Bacolod City’s economic drivers apart from BPO-ICT. In addition, according to the Department of Tourism, Bacolod has the most number of foreign tourists in Western Visayas outside of Boracay .
Bacolod City’s welcome marker inaugurated
Last November 26, Bacolod City’s welcome marker was inaugurated to add more smiles to the people of Bacolod City .
This Las Vegas-inspired fixture is a project of Megaworld Corporation in partnership with the City of Bacolod. It is situated on the boundary of Talisay and Bacolod along Bacolod Silay Airport Access Road, at the 7.5-hectare Northill Town Center in Megaworld's Northill Gateway township.
The welcome marker features colorful masks which are symbolic of Bacolod's very own world-renowned MassKara Festival. It will greet both incoming and outgoing visitors of the city.