Events + Entertainment

Malay LGU Releases Protocols for Boracay Ati-Atihan Festival Revelry

The Ati-Atihan Festival in Boracay is happening this week!

By: Jun N. Aguirre | January 09, 2024
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Ati-Atihan Festival

If you plan to visit Boracay, one of the best times to go is during the Ati-Atihan Festival. The weather is warm, and the atmosphere is festive.

Image: Writer

The Malay Local Government Unit has released protocols in observance of the annual Boracay Ati-Atihan Festival, which highlights January 13 to 14. The Ati-Atihan Festival of Boracay is famous for dancing along the white beach, donned with colorful costumes, revelry, tradition, and excitement.

Malay Mayor Floribar Bautista told this writer that the Ati-Atihan Festival in Boracay was among the colorful events anticipated this year in Boracay. The Malay Tourism Office targets 2.3 million tourists for this year.

In 2023, the tourism office aimed to attract two million tourists. They surpassed their target, as 2.1 million tourists visited the place.

“For Ati-Atihan, we had invited Department of Tourism for Western Visayas Regional Director Crisanta Marlene Rodriguez and the national officers of the Philippine Travel Mart,” Bautista said.

Bautista has announced that he wants Boracay to be known this year as a famous beach tourism destination and a sports tourism capital.

Ati-Atihan Festival

Locals celebrate Ati-Atihan to express their gratitude to their patron saint.

Image: Writer

Among the sea sports competitions lined up for this year’s Boracay Festival are the Boracay Open 2024 - The Best Beach Ultimate Tournament in the World (March 2024), Love Boracay International Dragon Boat Festival (April 2024); Ultramarathon (May 2024); Bankarera (November 4, 2024) among others.

“We wanted to promote Boracay as a beach tourism destination not only to lure athletes but also their fans, families, and supporters,” Bautista said.

For his part, Malay Tourism officer Felix Delos Santos said this year’s theme of the Boracay Ati-Atihan was “Growing in Love for God!”

“This year's Boracay Sto. Niño Celebration 2024 unfolds with the profound theme, “Growing in Love for God!”' It extends a heartfelt invitation to all for a spiritually enriching marked by reverence, cultural significance, and communal celebration,” Delos Santos said.

“In adherence to the sacred nature of this event, we earnestly request all participants to conscientiously bear in mind and assist in disseminating vital information, encompassing the prescribed Do's and Dont and important reminders that should be exercised during the conduct of the celebration,” he added.

Aside from the Boracay Ati-Atihan, there is a celebration of Ati-Atihan on the Malay mainland from January 12 to 13.

Schedule of Activities

Ati-Atihan Festival

Ati-Atihan highlights the lively essence of culture, tradition, and fun—the Filipino way!

Image: Kalibo Sto. Nino Ati-Atihan Festival Facebook page

The Boracay Ati-Atihan activities start on January 10 with the Opening of Food Bazaar at 5:00 PM. All activities will be held at the Wetland No, 4 ay Laketown Boracay.

On January 11, 2024, there will be Tourism and Frontliners Night and Service Award at 6:00 PM.

For January 12, it is Parishioners and Barangay Night.

On January 13, at 11:30 AM, an Opening Salvo will be held. At 5:00 PM, there is a Vesper Mass at the Our Lady of the Most Holy Rosary Parish at Barangay Balabag, Boracay.

At 6:00 PM on the said day, a night for the Sangguniang Kabataan will also be held at the Laketown Boracay. The highlight of this party was a hip-hop dance competition and disc jockey guests.

On January 14, a Sto. Nino Sadsad will be held at the beach after the high mass at the Our Lady of the Most Holy Rosary Parish. At 5:30 PM on the said day, there will be a Sto. Nino procession. By 7:00 PM, we will return to the Laketown for the Tribe Showdown and Awarding Night.

Event Participants

Among those who confirmed participation in the beach dances are the Balik-Ati, Tribal, and Commercial/Modern categories:

Balik-Ati Category

1. Dumaan Tribe
2. Boracay Ati Tribal Organization (BATO)
3. Tribu Yapak
4. Tribu ni Tatay Peping
5. Pinaungon Tribe: ‘Mga Inapo ni Juanito’
6. Tribu Hagdan

Tribal Category

1. Bolabog Tribal Group.
2. Bukidnon Indigenous Cultural Communities Indigenous People of Boracay

Commercial/ Modern Category:

1. Heirs of Francisco and Ma. Cristina Sacapano
2. Golden Sun
3. Bolabog Group
4. Mga Inapo ni Jamin ag Pilang
5. Kaniyogan Group
6. Tribu Ambulong/So Boracay Diniwid Beach
7. Martin Village
8. Manocmanoc Council
9. Daniel Gelito’s Can and Gelito Brotherhood
10. Simpleon
11. Maura’s Clan
12. Laking Angol
13. Cagban Tumandok Volunteers Group
12. Boraiderz
13. Bamboo Beach Resort and Bamboo Travel and Tours
14. Ikgamporan
15. Seneres Group
16. Licerio’s Clan
17. Kanto Boys
18. Pau Brothers, Bantud Tribe
19. Boracay Island Water Company
21. Philippine Red Cross Boracay/Malay Chapter
22. Palawan Pawnshop
23. Pina-ungon Hills
24. VI SPA and
25. Local Government Malay


The protocols include no bottles allowed, urging the revelers and tourists to bring their respective water containers; no smoking at the beach, no littering; all group performers were asked to bring their transparent bags for trash disposals; no unnecessary/indecent costumes; crowd control and spectators must observe at least five meters away from the performers.

The Department of Environment and Natural Resources-Western Visayas has also reminded revelers to keep Boracay Island clean to maintain its momentum on environmental conservation.

Visit Yoorekka Magazine for more exciting Boracay events!

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About Jun N. Aguirre
Jun Aguirre is a mobile journalism (Mojo) practitioner and a freelancer covering mostly Panay Island to include Boracay. In 2020, he was the only Filipino featured via online conference promoting MOJO during the Mobile Journalism Congress in Asia.
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Disclaimer: All articles in the Consumers Magazine of Yoorekka are for general information and entertainment purposes only. Although careful research has been made in writing them, Yoorekka does not make any warranty about the completeness and accuracy of all information presented in our articles. Our content is not intended to be used in place of legal, medical, or any professional advice.
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