Millennials are a force to reckon with. Millennials, or people born in the early 1980s to the early 2000s, currently make up the largest demographic in the world. In the Philippines, one-third of the population come from this age bracket also called Generation Y.
Noticing Millennial trends and this age bracket's purchasing power and penchant for posting selfies on social media, beauty brands are coming up with summer makeup trends and Instagram-worthy looks that these young ones can get inspiration from this season.
Laura Mercier Tinted Moisturizer (Image: Rustan’s The Beauty Source)
The cornerstone of the no-makeup look is dewy skin, as seen in the spring/summer 2017 runways. To nail this timeless look, opt for a CC cream or tinted moisturizer, a hint of blush on the cheekbones, and a soft dusting of taupe eyeshadow on the lids. Finish it off with a rosy or nude pink liquid lipstick for a my-lips-but-better (MLBB) effect.
Get the look: Laura Mercier tinted moisturizer, Rustan’s; Tony Moly Eyetone Single Shadow in Touch Nude, department stores; Maybelline ColorSensational Lasting Lipcolor in Warm Me Up, Watsons and department stores
Now that the weather is warmer, it’s only appropriate for makeup to follow suit. One of four key looks introduced by MAC Cosmetics is the warm summer makeup trend. Inspired by the beach babe, warm colors like peach, coral, and rose gold look great on sun-kissed skin. One hot hue in particular is burnt sienna or burnt orange applied on the lips or eyelid.
Get the look: Suesh Summer Eyeshadow Pots, Suesh stores; Nyx Cosmetics Butter Gloss in Peach Crisp, department stores, Zalora
Freckles have become a thing since Kendall and Kylie Jenner posted selfies showing their spots. Flaunting one’s freckles is a natural offshoot of the no-makeup look.
If you don’t have freckles, you can fake it with eyeliner or brow pencils that are close to or darker than your skin tone. Use different shades to apply dots onto buffed face, blend with your fingers, and set with translucent powder.
Get the look: K-Palette 1-Day Tattoo Lasting 2-Way Eyebrow Liner, department stores, Zalora; Human Nature Perfect Finish Mineral Loose Powder, Human Nature stores
The other extreme of summer makeup trends borrows inspiration from mythical creatures. Holographic makeup lends a three-dimensional effect, exposing different colors when they catch the light. There are unicorn tears lipsticks and pearl lip glosses which add an iridescent sheen to matte lipsticks, while mermaid palettes and fish-shaped contour brushes feature cute packaging and the colors of the sea and sky. If you don’t want to wear this trend on your face, there are also unicorn-inspired brushes.
Click the store names to see their exact addresses and contact numbers.
About Arrah Camillia Quistadio-Manticajon
Arrah Camillia Quistadio-Manticajon is the current content supervisor for the Visayas region of ShoppersGuide Marketing, Inc. She obtained her Bachelor of Arts in Mass Communication degree from UP Cebu. She has previously worked for a business process outsourcing company, a community newspaper, and a global technology company. When not writing, she putters about in the kitchen, baking or testing new recipes.
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