Here is how Palawan supports local farmers and fishermen to gain income through social media.
Farmers in the Philippines have had to deal with sudden changes when the COVID-19 pandemic hit the county. In addition, the farm community lost their income when supermarkets, wet markets, and restaurant chains closed caused by the quarantine protocols. With these issues faced by the agriculture sector, it alarmed organizations to help vulnerable communities.
To increase the marketing channels of farmers to consumers, Palawan shifts to digital agriculture. JCI Puerto Princesa and JCI Puerto Princesa Kiao, and Philippine National Red Cross, created Go Palengke. The project spearheaded by these organizations was also supported by the Tactical Operations Wing West’s (TOW West) Usapang Pangkapayapaan, Usapang Pangkaunlaran (UP UP) Palawan, and Assistant City Agriculturist Enera Tuibeo for supplement income of farmers and fishermen.
The COVID-19 has made people dependent on digital technology more than ever before; entrepreneurs used social media for selling and marketing products, websites developed for consumers, and online delivery applications for safer transactions of goods. With all the digital revolutions made by entrepreneurs, Go Palengke aims to ensure that it doesn’t leave farmers and fishermen behind.
The program allows farmers and fishermen to directly bring and sell their products to Kadiwa, while the organization takes charge of marketing goods to the online community. Apart from the Go Palengke program, Tuibeo’s office also provides seedling distribution and machine use to the agricultural sector in Palawan.
According to Fhether John Calanday, the Go Palengke caters to online payment and takes orders from 8:00 AM to 5:00 PM, while the cut-off of orders is at 3:00 PM.
All details and information in this article are true and accurate as of the publication date. However, while we are making our utmost effort to keep our content as up-to-date as possible, the condition surrounding the COVID-19 pandemic continues to be unpredictable, and the situation develops rapidly. Hence, some information and recommendations may have changed since this article was published. For the latest advice, visit DOH and your LGU's official websites.
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About Shanice Reyes
Shanice Reyes writes to buy herself good coffee and bike parts. When she's not writing, you can find her playing Ultimate Frisbee, traveling to new places, or hanging out with her dogs and tarantulas. Though she has an irrational fear of heights, she'd love to try sky-diving one day.
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